BROADWAY As An Alternative Investment - The Opportunities and the Risks
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BROADWAY As An Alternative Investment - The Opportunities and the Risks

When: Thursday, March 5, 2020
6:00 - 8:30 pm
Where: Studio 311
305 West 38th Street
just west of 8th Ave.
New York, New York  10018
United States
Contact: Administrator

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The Opportunities and the Risks

Have you ever thought about what it would be like to invest in a long-running hit show on Broadway like Hamilton, or wondered how Broadway investing works?

Although a high-risk investment, investing in a Broadway show can be a fun, fulfilling experience. What most people aren't aware of is that the odds of a show "recouping," or returning all of the investor's original investment, are either 1 in 4 or 1 in 5. Compare that to the standard successful return of a startup company, typically quoted as 1 in 10. If you treat Broadway like a business, do the proper due diligence and know what to look for, Broadway can be a very rewarding - and profitable - investment, unlike any other.

Join us on Thursday, March 5th from 6-8:30 pm to meet the panelists and other attendees over wine and light hors d'oeuvres before and after the presentation.

AND -  
Enjoy two performances from musicals currently in development! 


Michael Alden, Broadway, West End and film producer

(Moderator) Cate Cammarata, Off-Broadway producer, director, and dramaturg
Ken Cerniglia, Book writer, Atlantis the Musical

R. Erin Craig,  Founder, La Vie Productions, producer

Scott Anderson Morris, Book writer, Atlantis the Musical

Matthew Lee Robinson, Composer/lyricist

Greg Schaffert, Producer

Thursday, March 5, 2020
6:00 - 8:30 pm 
 305 West 38th St., Studio 311, NYC (just West of 8th Ave.)
$35 for CBSACNY members; $60 for CBSACNY non-members

Columbia Business School Alumni Club of New York offers ONE FREE EVENT (including this one) for new members who sign up for the first time ($85 or more). Click here to join now and then contact us to receive your promotional code before you register for the event of your choice (sports events, holiday parties and mixers are excluded.)

Speaker Bios:

Michael Alden
 a Broadway, West End and film producer. He began his career as a child actor performing on stage, television and in motion pictures, eventually working his way up to becoming the VP Post-Production at MGM/UA. Stage producing credits include Broadway: Come From Away (2017 Tony Nomination & Olivier Winner for Best Musical), Disgraced (2015 Tony Nomination for Best Play, 2013 Pulitzer Prize – Drama), Grey Gardens (2007 Tony Nomination for Best Musical), Bridge & Tunnel (Special Tony Award). West End: The King’s Speech, Bat Boy The Musical. Off-Broadway/Regional: Not That Jewish, Becoming Dr. Ruth, Admit One, the musical The Last Session, Spalding Gray: Stories Left To Tell, When Pigs Fly (Los Angeles productions),Theresa Rebeck’s Bad Dates directed by Judith Ivey. Film producing credits include Just Cause with Sean Connery, UnZipped for Mirimax, Stephen Daldry’s The Hours, the multi-award winning feature comedy Kissing Jessica Stein, and Ralph Ziman’s foreign feature film The Zookeeper starring Sam Neill. Projects currently under development include Ian Holt’s feature horror film, UnHinged and three feature length documentaries, My Beautiful Stutter which follows five children from bullying to bravery, When Reagan Killed Roosevelt a film chronicling the formative years of famed rap group Public Enemy, and Left Alone the story of John Bayless and his return to performing after surviving a massive stroke.

Cate Cammarata (moderator): Cate Cammarata is an Off-Broadway producer, director, and dramaturg specializing in the development of new plays and musicals. Off-Broadway: The Assignment, My Father's Daughter. Regional:My Life is a Musical (Bay Street Theater), Bran Castle (Porchlight Theater) and numerous early developmental productions, workshops and readings. Cate leads musical theater writing workshops in NYC and serves as the Literary Manager for Theater Resources Unlimited and the Director of Creative Development at She has a MFA in Dramaturgy and a BFA in Directing, and teaches at SUNY Stony Brook and Baruch College.

Ken Cerniglia is a veteran dramaturg and writer, whose dramaturgy includes the Broadway hits Hadestown and Peter and the Starcatcher. During his 16 years at Disney Theatrical, he developed over 70 titles for Broadway, touring, international, and licensed productions, including The Hunchback of Notre Dame, Freaky Friday, Aladdin, Newsies, The Little Mermaid, High School Musical, Tarzan, and the Marvel Spotlight plays. Ken is writing the new musical Atlantis with Matthew Lee Robinson and Scott Anderson Morris. He holds a Ph.D. in theatre history and criticism from the University of Washington.

R. Erin Craig / La Vie Productions LLC (Producer) Since 1997, Erin and her company, La Vie Productions LLC, have developed, mentored and produced new artists and new projects through their work as a Producer, General Manager, Executive Producer, Production Manager and Consultant for Theatre, Film, Music and Special Events. Current projects: Austen's Pride, Mr. Rickey Calls A Meeting, Academy, among others. Past projects: In The Heights, High Fidelity, The Velocity of Autumn, The Evolution of Mann, Himself and Nora, Stalking the Bogeyman,and How We Got Away With It (film). Erin also teaches classes and workshops around the country about producing and new musical development. 

Scott Anderson Morris is co-book writer of the musical ATLANTIS, which most recently premiered at Virginia Repertory Theatre. Scott has previously developed ATLANTIS at the Tuacahn New Works Festival in Utah, and the Canadian Music Theatre Project at Sheridan College, Toronto. He has provided dramaturgy on the musical in development Happy People and was Assistant Director and Dramaturg for the new musical Between Worlds developed in Australia. He has choreographed for OzTheatrics at the 2019 and 2020 Junior Theater Festivals and for Broadway Dreams. As a performer, Scott was most recently Dance Captain for the new musical BLISS at the 5th Avenue Theatre in Seattle, and Dance Captain for ATLANTIS at Virginia Repertory Theatre, under the direction of Tony nominee Kristin Hanggi. Some of Morris’ Australian theatre performing credits include Dance Captain for Andrew Lloyd Webber’s The Wizard Of Oz, My Fair Lady directed by Julie Andrews, Frank Lippencott in Bernstein’s Wonderful Town at the Sydney Opera House, Mark in A Chorus Line, and Ernst in Spring Awakening for Sydney Theatre Company.

Matthew Lee Robinson is the composer/lyricist of Atlantis (Virginia Repertory Theatre), The Magic School Bus (TheaterWorks USA national tour), the five-time Helpmann nominated musical Metro Street, and current musical in development, Black Box. He has written songs for the Emmy-nominated television series Dance Academy, for the events of Coca-Cola, Nintendo and the Australian Open Tennis Championships, and his original works have been presented in concert at Carnegie Hall, the Broadway’s Future Songbook Series, Ars Nova, and the Sydney Opera House with the Sydney Symphony Orchestra. Robinson is a Churchill Fellow and winner of the UTAS Stephen Schwartz Songwriting Award.

Greg Schaffert is a Tony-Award winning producer with 30 years of experience working in every facet of the theatre. Broadway: Peter and the Starcatcher (5 Tony Awards), All Shook Up; Burn the Floor. Tour: Peter and the Starcatcher; The Lightning Thief. Off-Broadway: Bat Boy the Musical; Magnetic North; Sheer Madness; john & jen; Striking 12. Regional: Clint Black’s Looking for Christmas (The Old Globe); Three Musketeers (Chicago Shakes); Girl in the Frame (Goodspeed); Something in the Game (Northwestern University); Analog & Vinyl Weston Playhouse); Homestead Crossing and No Wake (Berkshire Theatre Festival). In development: ATLANTIS (VA Rep); Singing River: The Muscle Shoals Musical.

Thanks to Thomas Miele, '00, CBSACNY President, for creating this event. And special thanks to Cate Cammarata for organizing the session.