Please join us for a very informative panel about social media, for the corporate marketer, the small business owner, and the “newbie” social media user.  This will be the first of a seven –part educational series of social media events which will cover the full spectrum of issues regarding social media (e.g., how to utilize it to promote business and build a brand/franchise, personal branding for your career, measuring ROI , etc.).  At the end of the event, volunteers will be stationed at the Samsung computers for hands-on show-and-tell.

Date: Wednesday, June 16, 2010

Time: 6:30 - 8:30 pm (includes refreshments, one-hour panel discussion and Q & A)

Location: The Samsung Experience, 10 Columbus Circle, 3rd Floor, New York 10019

Cost: $25 for CBSAC/NY members/ $35 for Non-Members

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Moderator:   Dorian Benkoil

Panelists: Marshall Sponder, Jeremy Merrin EMBA ‘00, and Lawrence Sherman, FACME, CCMEP

Dorian Benkoil has more than 20 years experience in the media business, more than a decade of that in digital media. He is founder, SVP and senior consultant at Teeming Media, (www.teemingmedia.com), a New York based strategic digital media business and editorial consultancy focused on helping content meet specific business objectives. As editorial director for mediabistro.com, he created strategies that led to explosive growth in industry blogs, memberships, email newsletters, video and paid content. There and at ABCNews.com, Fairchild Publications, CNET.com and elsewhere, he led teams that created multiple new content and revenue streams across platforms, attracting and retaining millions of users. His social media, digital marketing, advertising and business plans and executions have led to millions of dollars in revenue. Dorian is also an award-winning journalist who has been a reporter, editor and foreign correspondent for ABC News, Newsweek, and The Associated Press and who is an expert commentator on media and a regular contributor to the Poynter Institute’s e-media Tidbits. He blogs at mediaflect.com, writes for Bob Garfield’s The Chaos Scenario blog, and has written for Jack Myers Media Business Report, the Economist Intelligence Unit, PaidContent.org and been quoted widely in leading publications around the world.

Marshall Sponder is a Social Media and Analytics Consultant and Founder of www.webmetricsguru.com –a blog renowned in the industry. His major clients include award-winning agencies such as Porter Novelli and Converseon. He previously worked as a Senior Web Analyst for Insights Group at MONSTER Worldwide, Inc. as well as at IBM.com. He also co-leads the Meetup Group: NY Data Stories.

Jeremy Merrin, EMBA ’00 is the Founder & CEO of Havana Central (www.havanacentral.com). One of the locations of this Cuban restaurant chain was formerly known as the West End Gate, a landmark bar/restaurant and still a meeting place for many Columbia students. Prior to becoming an entrepreneur he was Executive VP of Business Development at iParty.com. 

Lawrence Sherman, FACME, CCMEP, is a medical educational professional known worldwide for using new and unique approaches such as social media in medical education.  He works for Prova Education (www.provaeducation.com), an evidence-based continuing medical education organization for physicians and healthcare professionals. 

Sponsored by the CBSAC/NY Social Media Committee and Sobel Media Events and Samsung with special thanks to Cecilia Pineda Feret ’92 and Bill Sobel.