Welcome to the Columbia Business School Alumni Club of New York - MAKING GREEN FROM GREEN: Opportunities to Market to Green Consumers


   

MAKING GREEN FROM GREEN: Opportunities to Market to Green Consumers

Industry experts discuss building green brands, innovating new products and services, and contributing to the bottom line at their companies. Registration is now closed: N0 WALK-INS

Learn where the green market is heading and how to leverage your marketability in this field.

Green is mainstream.   Even in recession, sustainable product launches may triple in 2009 over 2008, after doubling the prior year, according to Datamonitor.  Consumers buy over $200 billion of natural personal care and cleaning products, organic produce, hybrid cars, fair trade coffee, compostable plates and cups, and other green products and services.  
 
Who are green consumers?  What do they want? 
How are marketers reaching them?    
What are their green marketing strategies? 
 
Come hear expert marketers talk about opportunities building green brands, innovating new products and services, and contributing to the bottom line at their companies.  Gain insight on where the green market is heading and where your own marketability and career may fit in. 

Date: Thursday, February 4, 2010

Time: 6:00 to 8:30pm

Agenda:
6:00 - 6:30 PM Registration
6:30 - 7:30 PM Program
7:30 - 8:30 PM Reception


Location: UJA Federation of New York, 130 East 59th Street

The venue does not allow any walk-ins due to security concerns. Please register and bring photo ID with you.On- line registration will close at noon on February 3, 2010 or sooner if/when the event is sold out . Since there are no walk-ins,      please register early to be assured of space at this event..

Cost: $25 CBSAC/NY members; $35 non-members

Includes presentation, panel, and networking reception with two free drinks and hors d’oeuvres.

Registration Is Now Closed. NO WALK INS!

Join CBSAC/NY now
 
Moderator and Presenter
Jacquelyn A. Ottman, founder, J. Ottman Consulting, Inc. and Author, Green Marketing: Opportunity for Innovation
 
Panelists
· Nicole Rousseau, VP Retail Marketing, HSBC Bank, US

· Roo Rogers, Co-Founder, of OZOlab and OZOcar                                                                                                                         

· Jeff Kunken, Vice President Digital Media and Creative Development, Sundance Channel

 

For more information email sustainablebusiness@cbsacny.org


SIGN UP EARLY… THIS EVENT IS EXPECTED TO SELL OUT.


Certificate Program on Sustainable Business: This is third of an eight-part series “Making Green from Green” on trends in sustainable business.  Future topics include International, Corporate Social Responsibility, Finance, Emerging Technologies, and Green Design.  You can still attend six out of eight events and earn a Certificate of Attendance.  See this link for more information.

Presented by the Sustainable Business Committee of Columbia Business School Alumni Club of New York. 

Special thanks to our event sponsor: UJA Federation of New York and media sponsors: Manhattan Chamber of Commerce and SobelMedia

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This event is being organized by the Marketing subcommittee of the Sustainable Business Committee: Jacquelyn Ottman, Sara Mears, Marcia Robbins, Cate Collins, Elizabeth Weisser, Dylan Brix, David Prince, Nicole Rousseau


NON-MEMBERS WELCOME TO ATTEND


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