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SPREADING THE WORD OF GREEN MARKETING
Learn About the Power of Green Marketing Through
HSBC Bank’s Groundbreaking “There’s No Small Change” Campaign
Event Date: Wednesday, January 16th, 2008 at 6:00pm
Join representatives from HSBC, JWT, and a renowned green marketing consultant for an exciting evening focused on how turning the threat of climate change into the opportunity of meaningful green marketing. Executives will discuss how corporate commitment to a green initiative can help you attract new customers, enhance your image and differentiate your business. Speakers include- Nicole Rousseau, (VP Retail Marketing) HSBC
Linda Lewi (Chief Integration Officer) JWT
Jacquelyn Ottman, Industry Pioneer and Author, Green Marketing: Opportunity for Innovation
Facilitated by- Dr. Joseph Plummer, Adjunct Professor of Columbia Business School and Chief Research Officer of the Advertising Research Foundation
Bonus- Attendees will each receive an HSBC “Green Living Kit” of eco-friendly goodies such as a CarbonfreeTM compact fluorescent light bulb, a ChicoBag reusable shopping bag, a subscription to The GreenGuideTM from the National Geographic Society, and One TerraPass certificate for 1,000 lbs of carbon offsets.
Date:
Wednesday, January 16, 6:00 - 8:00pm
Place: JWT Global Headquarters, 466 Lexington Avenue, between 45th and 46th
Cost: CBSAC/NY members $25 $40 for non-members Includes cocktail reception to precede presentation Purchase tickets!!! As of 4pm on January 15th, tickets are no longer available on line but that a
limited number of spots may be available at the door Presented by the Columbia Business School Alumni Club: Click here to become a member!
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