Welcome to the Columbia Business School Alumni Club of New York - Social Media & Financial Services: What's Next?

Social Media & Financial Services: What's Next?
How consumers and industry pros gain from the newest opportunities to influence and engage! [CBSAC/NY event]

SOLD OUT! No walk-ins, please.

Financial services firms at the cutting edge are gaining market insights and competitive advantages from social media’s entrée into targeted dialogues with customers and prospects.  As financial firms strive to acquire, serve and retain customers, social media has grown as a channel for communications, connection, customer care and more.  What are the best ways to achieve an authentic, compelling, accurate, and consistent voice on social media platforms?  What are other providers learning?  And what’s next?  

On Tuesday, November 19th  five industry leaders share their insights and advice with guests of the Columbia Business School Alumni Club of New York:
  • What are the key trends impacting your organization's overall social media strategy in the next 2 - 3 years?
  • For you and for other financial players, how has social media worked well, what didn’t work as expected, and why, in prospect and customer engagement, customer service, testing and refining traditional media campaigns such as TV and print, market research, and more.
  • How are you organized to provide effective social media crisis response and management? 
  • How are you addressing the challenges of identity theft or fraud in social media?
  • What regulatory / privacy issues have you faced in social media? What measures do you have in place to reduce potential risk?
  • How is mobile changing your strategies and what further changes will mobile drive as you look ahead? 
  • How best to empower and incent all your needed colleagues and business units so you leverage social media optimally while ensuring full compliance with regulations?  
Welcome by Garrard Beeney, Co-Head of Sullivan & Cromwell’s Intellectual Property Group and secretary of the Firm’s Managing Partners Committee 
Gadi BenMark, President and General Manager, McKinsey Social
  • Paul Michaud, SVP and Global Head of Social Media at Citi
  • Jennifer Grazel, Global Head of Category Development - Financial Services at LinkedIn 
  • Lewis Goldman, (CBS '91) Vice President, Product Development, US Direct at Met Life (and previously SVP of Marketing at 1-800 Flowers)
  • Stephen Elliott, Special Counsel, Intellectual Property and Technology at Sullivan & Cromwell LLP
Tuesday, November 19th – Cocktail reception from 6-7pm; Panel from 7-8pm

Sullivan & Cromwell, 125 Broad Street
Directions (see map), 
Take the 4 or 5 train to the Bowling Green Station. Take the W or R train to the Whitehall Station.Take the 1 to the South Ferry Station. FREE shuttle bus for up to 20 attendees will leave from 125 Broad Street to Grand Central Station the night of the event 
Cost: CBSAC/NY Members $30.00;  Wharton, Stern Alums $30.00; CBS Students/faculty  $30.00; Non-Members  $45.00
Or, Special Offer: CBS Alums, pay $75 and get annual Club membership with this event; Alums of other MBA programs, pay $115 and get annual Club membership with this event
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DUE TO BUILDING SECURITY: Advance registration for this CBSAC/NY event will close at 11:00 am on November 18th, or when spaces are sold out. There will be no walk-ins.

When confirming your registration, please add your company name so it will appear on the Attendee Listing in the "Organization" box.
How the Special Offer works:  Get annual Columbia Business School Alumni Club of New York membership with the Special Offer ticket option: Enjoy the many benefits of CBSAC/NY Membership plus attend this event free with a registration ticket of $75.00 for CBS Alumni, $115.00 for non-CBS Alumni.  Register for this event at these special rates and you will automatically become a CBSACNY member for the next twelve months. 

Our thanks for Ilene Moskowitz, Chair of Innovation & Strategy Committee, Kate (Hartnick) Elliott, Chair of the Media & Entertainments Committee, and Marjorie Churgin, Chair of Finance & Banking Committee, as well as to Liz Harrison and Brad Jobling of the Media & Entertainments Committee  for organizing this event..

Our deep gratitude to Sullivan & Cromwell for hosting.

Event Information
Tuesday, Nov 19 2013 at 6:00pm - 8:00pm [ iCal ]
Sullivan & Cromwell LLP
125 Broad Street
New York, NY 10004

Look Who's Coming:
Joel Abrahams
Wariz Anifowoshe
Columbia JD/MBA
Vladimir Baranov
Garrard Beeney
Sullivan & Cromwell LLP
Gadi BenMark
McKinsey Social
Nic Bourtin
Sullivan & Cromwell
marianne bunton
Anna Carlucci
Claire Cerni
BNP Paribas
Marjorie Churgin
Jared Cohen
Andrew Colvin
Columbia JD/MBA
Paulette Demers
Daryl Drabinsky
White & Case
Nancy Dunn
Stephen Elliott
Sullivan & Cromwell LLP
Gerri Facchine
Holly Fair
Lincoln Financial Group
Daniel Feldstein
Suzanne Fleming
Credit Suisse
marie giangrande
John Gilstrap
Missy Godfrey
Social Flow
Eric Goldberg
Lewis Goldman
Met Life
Lisa Goldman
Jennifer Grazel
Sanuber Grohe
Bonnie Halpern
Edward Harris
Liz Harrison
Kate Hartnick Elliott
Hartnick Consulting/Search
Chris Henry
Benjamin Hughes
Christian Jensen
Columbia MBA/JD
Bradley Jobling
Rishi Kadiwar
Debra Kalish
Lenore Kantor
Launch Warrior
Kristin King
Stern Alumni
Alexandra Korry
Sullivan & Cromwell
Steve Kotran
Sullivan & Cromwell
Stanley Kules
Marjorie Lau
sharon lewis
Eileen Lowry
Rachel Marx Boufford
Sullivan & Cromwell
Danielle Mayo
Teri Mendelsohn
Andrea Messer
Suissa Messer Inc.
Paul Michaud
charles moldenhauer
Ilene Moskowitz
Kalinka Moudrova-Rothman
Patrick Ohlin
Lincoln Financial Group
patricia oppito
Julie O'Mahony
Larry Parra
Katherine J. Peters
Sullivan & Cromwell
Joy Pi
Corporate Insight
Tina Powell
Pawel Rzeczkowski
Taara Sajnani
John Scory
margo selby
Jason Simeral
Denise Sinclair
Artur Sitdykov
Tom Skorczynski
Elizabeth Stern
Susan Strong
San Tang
Lisa Tormino
Maurice Triquet
ajoy vachher
Michelle Vandamme
Krishna Veeraraghavan
Sullivan & Cromwell
John Wildt
Sullivan & Cromwell
Mimi Wu
Columbia JD/MBA
Tracy Young
Kate Zickel
... a total of 86 guests.

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