How consumers and industry pros gain from the newest opportunities to influence and engage! [CBSAC/NY event]
SOLD OUT! No walk-ins, please.
Financial services firms at the cutting edge are gaining market insights and competitive advantages from social media’s entrée into targeted dialogues with customers and prospects. As financial firms strive to acquire, serve and retain customers, social media has grown as a channel for communications, connection, customer care and more. What are the best ways to achieve an authentic, compelling, accurate, and consistent voice on social media platforms? What are other providers learning? And what’s next?
On Tuesday, November 19th five industry leaders share their insights and advice with guests of the Columbia Business School Alumni Club of New York:
- What are the key trends impacting your organization's overall social media strategy in the next 2 - 3 years?
- For you and for other financial players, how has social media worked well, what didn’t work as expected, and why, in prospect and customer engagement, customer service, testing and refining traditional media campaigns such as TV and print, market research, and more.
- How are you organized to provide effective social media crisis response and management?
- How are you addressing the challenges of identity theft or fraud in social media?
- What regulatory / privacy issues have you faced in social media? What measures do you have in place to reduce potential risk?
- How is mobile changing your strategies and what further changes will mobile drive as you look ahead?
- How best to empower and incent all your needed colleagues and business units so you leverage social media optimally while ensuring full compliance with regulations?
Welcome by Garrard Beeney,
Co-Head of Sullivan & Cromwell’s Intellectual Property Group and secretary of the Firm’s Managing Partners Committee
- Paul Michaud, SVP and Global Head of Social Media at Citi
- Jennifer Grazel, Global Head of Category Development - Financial Services at LinkedIn
- Lewis Goldman, (CBS '91) Vice President, Product Development, US Direct at Met Life (and previously SVP of Marketing at 1-800 Flowers)
- Stephen Elliott, Special Counsel, Intellectual Property and Technology at Sullivan & Cromwell LLP
Tuesday, November 19th – Cocktail reception from 6-7pm; Panel from 7-8pm
Sullivan & Cromwell, 125 Broad Street
Directions (see map),
Take the 4 or 5 train to the Bowling Green Station. Take the W or R train to the Whitehall Station.Take the 1 to the South Ferry Station. FREE shuttle bus for up to 20 attendees will leave from 125 Broad Street to Grand Central Station the night of the event
Cost: CBSAC/NY Members $30.00; Wharton, Stern Alums $30.00; CBS Students/faculty $30.00; Non-Members $45.00
Or, Special Offer: CBS Alums, pay $75 and get annual Club membership with this event; Alums of other MBA programs, pay $115 and get annual Club membership with this event.
DUE TO BUILDING SECURITY: Advance registration for this CBSAC/NY event will close at 11:00 am on November 18th, or when spaces are sold out. There will be no walk-ins.
When confirming your registration, please add your company name so it will appear on the Attendee Listing in the "Organization" box.
How the Special Offer works: Get annual Columbia Business School Alumni Club of New York membership with the Special Offer ticket option: Enjoy the many benefits of CBSAC/NY Membership plus attend this event free with a registration ticket of $75.00 for CBS Alumni, $115.00 for non-CBS Alumni. Register for this event at these special rates and you will automatically become a CBSACNY member for the next twelve months.
Our thanks for Ilene Moskowitz, Chair of Innovation & Strategy Committee, Kate (Hartnick) Elliott, Chair of the Media & Entertainments Committee, and Marjorie Churgin, Chair of Finance & Banking Committee, as well as to Liz Harrison and Brad Jobling of the Media & Entertainments Committee for organizing this event..
Our deep gratitude to Sullivan & Cromwell for hosting.
Tuesday, Nov 19 2013
6:00pm - 8:00pm [ iCal ]
Sullivan & Cromwell LLP
125 Broad Street
New York, NY 10004
Look Who's Coming:
Wariz Anifowoshe, Columbia JD/MBA
Garrard Beeney, Sullivan & Cromwell LLP
Gadi BenMark, McKinsey Social
Nic Bourtin, Sullivan & Cromwell
Claire Cerni, BNP Paribas
Andrew Colvin, Columbia JD/MBA
Daryl Drabinsky, White & Case
Stephen Elliott, Sullivan & Cromwell LLP
Holly Fair, Lincoln Financial Group
Suzanne Fleming, Credit Suisse
Missy Godfrey, Social Flow
Lewis Goldman, Met Life
Jennifer Grazel, LinkedIn
Liz Harrison, McKinsey
Kate Hartnick Elliott, Hartnick Consulting/Search
Christian Jensen, Columbia MBA/JD
Bradley Jobling, Greeter
Lenore Kantor, Launch Warrior
Kristin King, Stern Alumni
Alexandra Korry, Sullivan & Cromwell
Steve Kotran, Sullivan & Cromwell
Rachel Marx Boufford, Sullivan & Cromwell
Danielle Mayo, LearnVest
Andrea Messer, Suissa Messer Inc.
Paul Michaud, Citi
Patrick Ohlin, Lincoln Financial Group
Julie O'Mahony, TBWA
Larry Parra, Greeter
Katherine J. Peters, Sullivan & Cromwell
Joy Pi, Corporate Insight
Michelle Vandamme, SIFMA
Krishna Veeraraghavan, Sullivan & Cromwell
John Wildt, Sullivan & Cromwell
Mimi Wu, Columbia JD/MBA
Kate Zickel, SIFMA
... a total of 86 guests.