In April 2012 the New York Times reported that prime-time live and same day viewing rates for the 18 to 49 year-old audience reached all-time dramatic lows. SOLD OUT. No Walk-ins! [CBSAC/NY event]
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These decreases were seen on both broadcast and cable networks as well as on English and Spanish language channels. Some of these decreases may be explained by the use of DVRs and VOD, and some are likely due to the increasing amounts of time people are spending online.
A 2011 Yahoo! and Carat Interactive study found that 13 to 24 year-olds spent 16.7 hours per week online compared to 13.6 watching television. Much of this change may be explained not just by DVR and online usage, but also by the advances in technology and availability of online video content that let us watch our television programs anytime and almost anywhere.
On October 25, 2012 at 6:00 PM the Columbia Business School Alumni Club of New York will host a panel discussion with the companies and people who bring us our television ANY-TIME and ANY-WHERE. Included in this panel will be:
- Alan Miles – Senior Vice President, Client Solutions, Nielsen
- Hans Deutmeyer – Vice President, HBO Go/Max Go, Home Box Office
- Natan Edelsburg - Supervising Producer, Shorty Awards & Vice President, Sawhorse Media & Staff Writer at Lost Remote.
- Scott Smith - Founder/Partner at Platforme
- Jonathan Steuer – Vice President, Audience Research &
Please join us for what will be a lively debate and informative discussion.
DATE: Thursday, October 25, 2012
6:00 to 6:30pm – Register and Early Networking
6:30 to 7:30pm – Panel Discussion
7:30 to 8:00pm – Reception and Networking
NM Incite - A Nielsen/McKinsey Company
770 Broadway, New York, NY 10003
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Alan Miles is the Senior Vice-President at the Nielsen Company where he is responsible for delivering audience measurement, advertising effectiveness and social media solutions across TV and digital platforms for Comcast/NBC Universal. Previous to working at Nielsen, Alan was a Senior Analyst in Equity Research for the media sector for Barclays Capital, and before that consulted in media and entertainment strategy as an employee of Time Warner and McKinsey & Company. Alan is a graduate of Yale University and has an MBA from Harvard Business School.
Hans Deutmeyer is currently VP, HBO/MAX GO at Home Box Office where he is responsible for HBO’s streaming video services. Hans has nearly 10 years of experience in developing new products and services for HBO, focusing on new digital distribution outlets such as Internet/broadband services, wireless/mobile services, video on demand (VOD), and gaming.
In his current role, he oversees the product strategy, product development, production and ongoing management of HBO’s subscription-based streaming video services. Recent successes include the national launch and roll-out of HBO GO, along with the launch of the GO iPad, iPhone and Android Smartphone product extensions.
Prior to joining HBO, Hans was a product manager and design engineer at General Motors and has multiple entrepreneurial successes. Hans has his MBA from Cornell University and his BS in Mechanical Engineering from Iowa State University.
Natan Edelsburg is the VP at Sawhorse Media where he's the supervising producer of the Shorty Awards and handles the business side of Muck Rack. Edelsburg covers social TV for Lost Remote as Staff Writer, where he interviews top executives at TV networks about the impact social is having on their companies. He's previously worked on influencer marketing campaigns for Nokia, Showtime, WellPoint, PepsiCo, BIO, A&E and more. Edelsburg’s also worked at 360i, Bain & Company, Showtime and LinkedIn.
is the Vice President, Audience Research & Measurement at TiVo, where he
leads the company’s efforts to develop innovative new media research products.
Jonathan has been an innovator in media research for over a decade. Before
joining TiVo in December, 2011, he managed the design and deployment of the
AT&T AdWorks/comScore crossmedia research effort. Jonathan lives in New
York City with his wife, two daughters and two cats.
Scott Smith is
co-founder and partner at Platforme, a foresight and design strategy group
created to help organizations make sense of emerging trends and uncover
unexpected opportunities. His roles include overseeing foresight projects,
managing trends and field studies, and developing new exploratory approaches,
learning experiences and tools. For the past five years, he has also headed
Changeist, a research lab for speculative culture. Scott has enjoyed an international career
founding and leading start-up research and consulting teams for major research
and strategy firms around the world, including technology research leaders
Jupiter Communications in New York City, Current Analysis in Washington, DC,
and the Yankee Group in London.
He previously served as director of research applications
and futurist at Social Technologies, a foresight and innovation company,
leading visioning around consumer lifestyles, social values and emerging
technology. He has consulted to leading names such as UNICEF, Nokia, Ford,
Honda, Nissan, Herman Miller, P&G, Barilla, Kellogg's, Target, Cisco
and McDonald's. He is a contributor to the Super Ordinary Lab at OCAD University
in Toronto, guest lectures on foresight and design at various institutions,
and writes the quarterly "Discontinuities" column for Current
Intelligence. He is also co-developer and lead instructor for the Futures Institute
at the Duke University TIP program.
Thursday, Oct 25 2012 at 6:00pm [ iCal ]
NM Incite - A Nielsen/McKinsey Company
New York , NY 10003
Look Who's Coming:
Frankfurt Kurnit Klein and Selz
Andre du Plessis
Miner and Co Studio
Joseph Godfrey III
Mary Ellen Holden
Nicolina Kuh O'Rorke
Miner and Co Studio
Capture Your Flag
Chris Van Noy
Verizon FiOS TV
... a total of 86 guests.